New Logo Repositions Gitanjali in Luxury Lifestyle Space
July 05, 11According to a company release, the new logo and colors are part of its repositioning “to cater more effectively to the ever expanding luxury and lifestyle needs of consumers in India and other important markets across the globe and its vision to establish itself as a leading luxury conglomerate.”
Group chairman Mehul Choksi said, “The new logo is yet another historic milestone on our journey from being a diamond and jewelry manufacturer to becoming the largest integrated jeweler in the world and a key player in the luxury-lifestyle space. It reflects all the values that have been at the core of our business philosophy as well the vision and direction in which we aim to grow.”