More Plan to Buy Jewelry this Holiday Season
November 16, 11According to NRF’s 2011 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, early Black Friday sales and special holiday offers have piqued many Americans’ interest as over half (51.4 percent) have started their holiday shopping, up from 48.9 percent last year.
“Hoping to spread some holiday cheer, retailers are already offering promotions on everyday items that budget-conscious shoppers know their friends and family members can wear or use on a daily basis,” said NRF President and CEO Matthew Shay.
Other discretionary gift categories American consumers are planning to purchase more of include home décor or home-related furnishings (18.3 percent vs. 16.5 percent in 2010), sporting goods or leisure items (17.8 percent vs. 15.5 percent last year), and personal care or beauty items (24.0 percent vs. 22.4 percent.).
The all-important personal electronics is again a leading category. Nearly one-third (32.2 percent vs. 28.4 percent in 2010) of holiday shoppers will buy electronics or computer accessories this holiday season.