Chinese Diamond Jewelry Desire Strengthening
May 24, 12 (IDEX Online News) – Chinese jewelry buyers are no longer restricting their diamond purchases solely for bridal or investment purposes. That, and other key findings, are the results of a market research commissioned by Rio Tinto that confirms the growing trend towards diamond fashion jewelry in
Sorting Rough Diamonds From The
Argyle Mine
Image: Rio Tinto Diamonds
The research into fashion jewelry in
The research also discovered that consumers see diamond fashion jewelry as attractive as a versatile accessory for everyday wear. It also emphasized the critical role of design for Chinese consumers when purchasing fashion jewelry.
The findings are important because of the belief that Chinese consumers only appreciate large, high quality, white diamonds or gold jewelry.
"These are important findings for Rio Tinto as we are accelerating our marketing investment in the Chinese diamond jewelry market,” said Jean-Marc Lieberherr, general manager for the sales and marketing of Rio Tinto Diamonds. “It is also good news for diamond manufacturers, jewelry designers, retailers and consumers.”
Rio Tinto’s Argyle mine in
With growth in