< INDIA: HEADING TOWARDS THE FUTURE, MARCH 2009, ISSUE NO. 227 >
RETAIL
Yakubov Group Opens Jewelry Store in Israel Diamond Bourse
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POLISHED
Magic Prices
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MINING
Putting The Best Face Forward
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FOCUS
India: Heading Towards the Future
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FOCUS
"Rough" Times Ahead: How the Indian Diamond Industry is Facing Up to the Current Challenges
When it comes to India and diamonds, the statistics are staggering. The diamond and jewelry industry accounts for around 19 percent of the country's exports. Around 1.3 million people are employed throughout the industry, while around 94 percent of the global workforce in diamond manufacturing is in India.
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A Complex Complex: The Bandra-Kurla Diamond Bourse
Everything in life is relative. After all, what is two decades in relation to the history of the diamond or to the history of the world’s oldest diamond-producing country? To any present-day Indian diamantaire who has been eagerly awaiting the opening of the much-anticipated Bandra-Kurla Complex since first hearing about it back in 1989, however, the last 20 years have truly given new meaning to the industry buzzword, “forever.”
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India’s $9.6 Billion Rural Jewelry Market
Design and style innovators and jewelry brands thought their target markets were confined to urban pockets in largely rural India. It turns out they were wrong! The rural Indian market is huge, as wealthy in parts as its urban counterpart and most importantly just as design and style conscious. A number of jewelry brands now actively target this huge and still largely untapped market, reports Shanoo Bijlani, Soliataire International*.
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Pure Jaipur
Amrapali is a red hot name on the celebrity radar. The Jaipur-based jewelry house is often called upon to dress some of the best known names in the entertainment business and devotees include Angelina Jolie, HalleBerry and Drew Barrymore. At the recent Golden Globe awards Sandra Bullock accented her outfit with yellow gold and turquoise earrings while Maria Menounos decked herself out from earrings to ring with yellow gold. All of these A-listers are attracted by the company's bold interpretations of traditional India designs.
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PORTE POINT OF VIEW
Marketing Survival Strategies
In speaking to jewelers recently, I have uncovered some salient strategies they have used to reduce the bombs that have been dropped on them.
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FASHION
Naturally Beautiful
It appears everyone is trying to be more “green” and eco-sensitive. Every industry and every generation is taking part in this social revolution. The jewelry industry has obviously responded to those needs and desires by creating pieces of jewelry that not only look organic and in tune with Mother Nature, but are also better for the earth. From recycled metals to symbols of peace and a healthy environment, all things natural are sparkling at retail. Below are a few of the trends worth exploring this spring and summer.
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WEB
Page Turners
My favorite pastime is reading. I almost never go anywhere without a book, whether it's an actual book or an audiobook that I can listen to on my iPod anytime, anywhere, anyplace. I also love everything to do with books – the feel of them, the heft of them and the smell of them, which is why this month's web piece is dedicated to what I think is one of the best inventions ever made.
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CELEBRITY CHOICES
Return Of The Golden Globes
After the Golden Globes were cancelled last year due to the screenwriter's strike, this year the celebs were out in force and weighed down with enough jewelry to more than make up for last year's non-event.
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