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JEWELRY RENAISSANCE:

THE NEW INDIAN

JEWELRY CONSUMER

, JULY 2012, ISSUE NO. 267 >
RETAIL
Fabergé Opens First NY Boutique
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POLISHED
Hasenfeld-Stein Receives FireMark Princess Cut Patent
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MINING
Lucara Launches Online Auction System
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FOCUS
Jewelry Renaissance: The New Indian Jewelry Consumer
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FOCUS
Colored Gemstone Renaissance
Recent trends emerging from the specialist colored gemstone shows in the United States at the beginning of this year indicated that for the high end of the market, demand is strong and prices seem to have gone through the roof. Of interest is the fact that the main sales driver is not the U.S. market but demand from the Far East.
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Diamonds At Denim Prices
The low end of the market isn’t simply about low-cost product and high volumes. There is a large and growing segment of young adults – ranging all the way from female college students to women under 30 – who are not inclined to pay high prices, but are nonetheless changing the way jewelry is viewed and bought in India.
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The Need To Excite Consumers About Jewelry
Archaeologist believe that jewelry has been worn by humans for about 100,000 years. Even after all these years, say social scientists, the drivers that motivate people to wear jewelry are much the same as in the past. The very earliest jewelry wearers wanted to proclaim their wealth, power and privilege along with an identification of gender, age and social class – and so do 21st century jewelry wearers.
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Gold No Longer Jewelry’s Dependable Crutch
Gold is no longer the solid, dependable crutch it used to be for the Indian jewelry retail industry. Despite what appears to have been record consumption along with record high prices for the yellow metal, the World Gold Council (WGC) notes in its Gold Demand Trends review of 2011 that global jewelry demand for gold decreased as compared to 2010.
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EDITOR
Wedding Fever
It’s not just because I am getting married in a few days that there are two articles connected to weddings in this issue of IDEX Magazine. Fortunately, engagements and weddings have helped to keep the industry ticking over in the rough period it has been through lately.
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MEMO
Expanding The Scope In The Name of Decency
The World Diamond Council (WDC) recently voted in favor of discussing a change to the definition of conflict diamonds as described in the Kimberley Process Core Document. While not binding, it is a much-needed evolution. But will it actually result in any change?  
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PORTE POINT OF VIEW
Slam Dunk? Why Not All Engagement Promotions And Contests Score Points
While I am a big advocate of outside-the-box and proactive marketing for jewelers, some innovative marketing promotions require due diligence when the results are uncertain.
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GEM REPORT
The Montepuez Rubies And The Terrible Mixture
Dear jeweler, While running through – with the usual haste – a just as brief and hasty report on Mozambique rubies, my thoughts flew to you. To you and the face you will make after you have “set your sights” on a ruby entrusted to your care by a customer to have a setting made or to adjust the bezel-setting or claws.
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