Tiffany Turns the Empire State Building Blue
February 16, 22(IDEX Online) - Tiffany & Co lit up the Empire State Building in its trademark blue for Valentine's Day.
The landmark switched from its usual red lights for 14 February, as part of the jeweler's Blue Is the Color of Love marketing campaign.
Sarah Jessica Parker, 56, who plays Carrie Bradshaw in Sex and the City, officially switched on the blue lights.
"As a proud New Yorker, I'm honored to flip the ceremonial switch and turn the most iconic NYC building Tiffany Blue for the first time on Valentine's Day — a color as famous as the Empire State Building itself," she said.
Pic shiows Sarah Jessica Parker and the Empire State Building (courtesy Empire State Building)