J.Lo, Four-Times Divorced, Promotes Engagement Rings
November 30, 25
(IDEX Online) - Jennifer Lopez, who has been married and divorced four times, is advertising diamond engagement rings for Turkish manufacturer Zen Diamond.
The 56-year-old actress and singer is being $10m for the promotion, which also includes necklaces, earrings and other items, according to the New York Post's Page Six gossip column.
That's hardly a life-changer for J.Lo, an astute businesswoman who has amassed a fortune estimated at $400m (and who is used to far bigger paychecks).
She also has an enviable collection of engagement rings, six in all. She married Cuban model Ojani Noa (1997-8); dancer and choreographer Cris Judd (2001-3); singer/songwriter Marc Anthony (2004-14) and Ben Affleck (2022-4).
She received additional engagement rings from husband number four Ben Affleck, who first proposed in 2002, and from former New York Yankees star Alex Rodriguez in 2019.
Zen Diamond's advertising campaign featuring Jennifer Lopez launched in early November, primarily on Instagram and YouTube, as well as the brand's official websites and international news outlets.
Company chairman Emil Guzelis said: "Her energy and charisma perfectly reflect Zen's vision and the spirit of our jewelry. This collaboration represents a new chapter in our brand's international growth story."
Zen Diamond and traces it roots back to 1906. It has wholesale branches in New York, Antwerp, and Dubai, 175 stores worldwide and 850 staff working in Istanbul at what it describes as "Europe's largest diamond jewelry production facility".
Pics courtesy Zen Diamond.