CaratLane Opts for Silver as Gold Prices Surge
December 28, 25
(IDEX Online) - Indian retailer CaratLane has launched a collection of natural diamond jewelry set in 925 silver, to counter surging gold prices.
Shaya by CaratLane includes rings, earrings, necklaces, bracelets, anklets, and men's pieces, with diamond-set items priced from Rs 4,750 ($56) to necklaces at Rs14,725 ($175).
The move demonstrates the widening gap in value between precious metals, with silver now less than a 50th the price of gold per gram.
CaratLane, which has over 230 stores and is part of India's Tata Group, is targeting first-time buyers with savings of 70 to 85 per cent savings over like-for-like gold equivalents on items with a 0.08 to 0.20-ct TDW.
"We've just launched Shaya Diamond, a natural diamond embedded in 92.5 per cent silver. It addresses some of the issues around rising gold prices," said Saumen Bhaumik, CaratLane's managing director.
It follows CaratLane's recent introduction of 9-carat jewelry, in a related move to cushion the impact of rising gold prices.
Gold prices saw a dramatic surge in 2025, rising from $2,600 to $2,634 per ounce at the beginning of the year to around $4,532 to $4,534 per ounce currently.
Pic shows a 925 silver necklace with 0.05 cts of natural diamonds (F-G/SI) priced at $107.