Will the Next Cut be Human or AI?
April 03, 26 by John JeffayAI can do pretty much anything these days. But there are some areas where humans still excel . . . such as inventing a new diamond cut. Jacob & Co, watchmaker of choice for the uber-wealthy, has just introduced the Angel Cut, with 37 facets... Read More...
Survival of the Fittest
March 26, 26 by John JeffaySignet and De Beers, titans of the diamond world, both revealed plans in recent days to consolidate their operations. It's survival of the fittest. The phrase dates back to Charles Darwin and his evolutionary theory, although it was actually coined by another ... Read More...
Lucara's True Blue Wonder
March 20, 26 by John JeffayLucara is no stranger to exceptional diamonds. And exceptional prices. Its 1,109-carat Lesedi La Rona sold for $53m and the 813-carat Constellation for $63m, both as rough stones. They were both colorless gems. This week it announced the recovery of a... Read More...
Story Behind Alrosa's Surging Profits
March 12, 26 by John JeffayLucara profits for FY2025 are down 35%. Petra Diamonds losses for the year are up by 67%. And Mountain Province net losses for the first nine months of the year are up by almost 600%. Against that dismal backdrop, Alrosa, the sanctioned Russian miner... Read More...
Diavik: End of a Diamond Era
March 06, 26 by John JeffayIt's the end of an era for Canada's Diavik diamond mine — and the start of a huge project to restore the land to its natural state. Commercial production comes to an end this month after 23 years. Regulators in Northwest Territories (NWT) officially ... Read More...
New De Beers: The Mystery Behind the Shares
February 27, 26 by Erez Jacob RivlinDe Beers, the company that ruled the diamond world for over a century, has lost over 80% of its value. Even so, investors are queuing to buy it. That's a strong indication of the potential value it holds. But potential for who? The upcoming sale of De Beers could be ... Read More...
Luanda Accord: Still Waiting for the Campaign
February 12, 26 by John JeffayIt's almost eight months since the Luanda Accord was agreed - and diamond producers pledged one per cent of their rough revenue to fund a global NDC campaign promoting natural stones. Multiple opportunities to tell and sell the story of natural diamonds have ... Read More...
Forevermark Aims High in India
January 15, 26 by John JeffayThere's a lot we can learn from De Beers and the launch of its standalone Forevermark stores. It's chosen India as the test bed for its new retail approach, and it has set a very clear agenda. It's targeting high earners, especially affluent women buying gifts for themselves... Read More...
From Smartphone to Smart Earring
January 08, 26 by John JeffayFirst there was the smartphone, then came the smartwatch, followed by the smart ring. And now the latest must-have is the smart earring. It will track your heart rate, sleep patterns and posture. It captures health signals that are impossible to measure by a device worn... Read More...
From Smartphone to Smart Earring
January 08, 26 by John JeffayFirst there was the smartphone, then came the smartwatch, followed by the smart ring. And now the latest must-have is the smart earring. It will track your heart rate, sleep patterns and posture. It captures health signals that are impossible to measure by a device worn... Read More...
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