Rosy Blue announces new initiatives
May 18, 03Rosy Blue
Jewelry Industry leader
Announces new initiatives
Rosy Blue, a global leader in diamond and jewelry manufacturing and distribution for over forty years, has announced new collaborations that will strengthen its leadership with jewelry retailers and consumers.
Autumn Brilliance
Rosy Blue has developed an innovative marketing campaign with select jewelry and watch designer brands including Tamara Comolli, Kashikey, Stefan Hafner, Roberto Coin and Technomarine. The essence of the campaign is the extensive use of natural shade of diamonds with designer collections, which were launched at Basel ’03.
Vera Wang
Rosy Blue has announced an exclusive agreement to collaborate with acclaimed American fashion designer Vera Wang to develop a diamond and fine jewelry collection. The collection will appeal to both bridal and fashion consumers. Widely regarded as the premier designer of luxury bridal and ready-to-wear, Vera Wang is renowned among consumers who rely on her discerning eye for modern sophistication.
Rosy Blue Fine
Rosy Blue Fine is the group’s prestige division dedicated to servicing high-end US retailers. Legendary veteran, MR. Koichi Takahashi, formerly COO of Mikimoto, has joined the Rosy Blue Group as president & COO of Rosy Blue Fine.
The Vera Wang Collection will be brought to market by Rosy Blue Fine.
Tri-star worldwide
Rosy Blue has formed a joint venture, Tristar Worldwide, with Backes and Strauss and Beny Sofer & Sons to market the new Canadia diamond brand. This initiative highlights Canada’s growing importance as a leading producer of rough diamonds. Unique to this marketing program is Canadia’s Triple Guarantee consisting of government certification authenticating Canadian provenance, Gemprint registration and grading certification from independent labs.
Rosy Blue’s factory, Arslanian Cutting Works (NWT) in Yellowknife, Northwest Territories, and its core client status with BHP, majority owner of the Ekati mine, ensure Tristar’s leadership in the Canadian diamond market.
Rosy Blue NV
Hoveniersstraat 53 box 127
2018 Antwerp
Belgium
Tel: +32 3 206 16 00
Fax:+32 3 206 16 01
E-mail: antwerp@rosyblue.com
URL: www.rosyblue.com