Blue Nile Offers 'Build Your Own Three-Stone Ring' feature

Leading jewelry e-tailer Blue Nile is now offering holiday shoppers 'Build Your Own' Three-Stone Ring feature. The feature allows consumers to custom build three-stone diamond rings according to personal taste, size, quality, and budget.

Blue Nile's 'Build Your Own' Three-Stone Ring feature walks the shopper through the process of designing a three-stone ring. The ring is built to the customer's specifications, and shipped to them.

To build their own three-stone ring, shoppers first choose a center stone from among thousands of certified round diamonds on the site. The feature then generates pairs of side diamonds.

After choosing the side stones, the shopper then picks either a platinum or 18k gold ring.

“The 'Build Your Own' Three-Stone Ring feature puts the power of creating a unique gift in the hands of the consumer, but without the extra fees or hassle normally associated with custom-made jewelry,” says Blue Nile CEO Mark Vadon.