Daniel K Sponsors Rapper’s Party

New York jewelry house Daniel K was the exclusive diamond jewelry sponsor of rapper Sean “P. Diddy” Comb’s 4th of July party, the sixth Annual White Party held in the Hamptons, New York.

Setting a high profile at the party, the jeweler had $10 million worth of diamond jewelry on bikini clad models and in showcases in the Daniel K’s Diamond Lounge, with the host sporting a pair of 12.62 carat platinum cufflinks handcrafted with 10 asscher cut diamonds and valued at $200,000.

Two custom built jewelry display cases showcased a 50 carat, 3 row asscher and micro pave mesh bracelet, a 77 carat 2 row asscher necklace, a white Uternity® band, 35.45 carat corner to corner cascading earrings and a 20 carat asscher solitaire. 

The second case housed a selection of rings from RED by Daniel K® - The Right Hand Ring Collection, a yellow Uternity® band and three crosses of varying carat weights and sizes. 

Ten runway models served as “living” showcases. Dressed in white bikinis, the ladies were wandering through the crowd to show off the jewelry they were wearing, when not hanging out with guests in the lounge.

Comb’s annual White Party, which commands an all white dress code along with an all white decor, hosted this year 500-600 guests included captains of industry, celebrities, socialites and tastemakers such as Paris Hilton, Mary J. Blige, Aretha Franklin, Nick Carter of the Back Street Boys, TV personality Lisa Ling, fashion designers Betsey Johnson and Cynthia Rowley, supermodels Rachel Hunter and Tyson Beckford, Russell Simmons, LL Cool Jay and boxer Lennox Lewis, to name a few.