Swatch Group Hosts Dubai Watch Event

Around 200 watch retailers, distributors and top management from the Swatch Group are in Dubai for what is being billed as the largest-ever watch event to be staged in the Middle East as the Swiss watchmaker looks to boost group sales in the region.

 

The Swatch Group's three-day second annual 'Mini-Basel' in Dubai runs until September 9, and is modeled on BaselWorld, the leading annual international exhibition for watches and jewelry.

The event enables Swatch Group to bring its distributor and retail network in the Middle East together with the top management of the Swatch Group’s international brands, including Breguet, Blancpain, Jaquet-Droz, Glash?tte-Original, L?on Hatot, Omega, Longines, Rado, Tissot and others.

All the new watches unveiled by the group's brands at BaselWorld in Switzerland in April will be presented at Mini-Basel.

“This is the first time the many brands in the Swatch Group portfolio have exhibited in the UAE under the Swatch Group banner,” said Marc Hayek, Head of Swatch Group Middle East.

The Swatch Group is the largest manufacturer of finished watches in the world and represents some 25 percent of global watch production sales.