Overseas’ Isee2 Project US Patent Approved

Overseas Diamonds’ Isee2 project, a device that measures the symmetry, brilliance and scintillation of ideal cut diamonds, was issued yesterday (Tuesday) a U.S. patent by the United States Patent and Trade Mark Office.

The Isee2 is a retail selling aid that allows buyers to measure the beauty of a diamond, as Overseas’ CEO, David Lapa describes it.

As verticalization and branding is the name of the game in the diamond industry in the past few years, a debate is raging rather a diamond can be branded. Lapa believes that jewelry and retailers, such as Saks 5th Ave and Harrods, can be branded, but not diamonds.

Therefore a diamond needs a quality label, not unlike the “Intel Inside” logo found on computers or the wool logo on the label of clothing – logos that reassure consumers of the quality of the product.

“Beauty is the selling quality of a diamond,” he says, “and the [Isse2] technology is the tool that proves that”. With an Isee2 on the counter, a buyer can asses it without the need for a salesperson to ‘convince’ the buyer of the beauty of an ideal cut diamond.

Further patent applications are pending in the United States and worldwide, while patents for the Isee2 were already granted in the EU.