IDEX Poll: Online Stores Sell Consumers Diamonds with the Lowest Mark-Up

The results of IDEX Online’s latest weekly poll show that 55 percent of respondents believe that online stores sell consumers diamonds with the lowest mark-up. Surprisingly, 20 percent of respondents said that one-store jewelers offer the lowest mark-up.

Only 11 percent said the lowest mark-up was found on television, while eight percent said that about jewelry chains.

The highest mark-ups on diamond jewelry, according to the poll, are at department stores, with only 6 percent of responders voting for this option.

Online stores, such as Blue Nile, Diamond.com and Amazon, have been gaining huge popularity, and proved to be not only a good source for purchasing diamonds and diamond jewelry, but also for in-depth information on diamonds in general and for comparison shopping.

One-store jewelers, often small family businesses, are building much of their reputation on offering personal service.

You are welcome to vote in this week’s poll when IDEX Online asks “During a sale, are you asked to prove that your diamonds are conflict free?” The poll is located at the bottom right column of IDEX’s homepage.