DTC Pledges to Raise Sales to Diamdel to Record $550 Million
July 17, 05
The DTC will increase sales to Diamdel to a record amount of up to $550 million this year. The decision follows a meeting between the DTC and the World Federation of Diamond Bourses (WFDB) which also led to agreements on several other issues.
Recognizing the large part played by WFDB members in driving consumer demand for diamond jewelry, the DTC suggested they could benefit by aligning their marketing campaigns alongside the generic DTC-run campaigns. To this end, the WFDB agreed to facilitate presentations from the DTC to members of the various bourses about the forthcoming Christmas marketing campaigns and consumer confidence updates
The DTC acknowledged the leading role played by the WFDB in supporting the diamond industry and agreed to work with it on appropriate industry initiatives.
The DTC also committed to send delegates to take part in a joint committee for the development and implementation of the ‘WFDB Mark’.
In addition, the WFDB announced its support for the new partnership between Diamdel and DJM Institute which will promote and enhance expert entrepreneurial and business practice within the developing secondary industry.
Representing the DTC were Managing Director Gareth Penny, Marketing Director Stephen Lussier and Sales Director Varda Shine.
Shine described the meeting as being "particularly positive". "The unity of purpose shown by all parties in the meeting led to frank, wide ranging and forward looking discussions. We are pleased to be working with the WFDB to help address many of their concerns. We believe that the actions agreed today will be of benefit to the entire diamond industry.”
Meanwhile, WFDB President Shmuel Schnitzer commented: “The WFDB represents 15,000 members from all over the world at all levels of the diamond industry, and we have aims in common with the DTC in driving the success of this industry for the benefit of all. Furthermore, we recognize that DTC, through its marketing and consumer confidence activities, provides real value to this industry, unmatched by other participants.”