Odimo Launches Improved Diamond.com

Online retailer Odimo has re-launched Diamond.com, one of three sites via which it sells diamonds, fine jewelry, brand-name watches and luxury goods. Its other sites are Ashford.com, and WorldofWatches.com.

The newly launched website enables faster searches, more precise search results, enhanced graphics to allow dynamic pan and zoom on product detail pages, and easier to navigate.

In addition, there is enhanced, secure checkout, meaning Diamond.com will store information consumers enter at the time of their first purchase in a secure environment, to make repeat purchases easier.

Meanwhile, flash technology will enable customers to refine diamond search results by one of the four C’s. Consumers will be able to quickly scan the site’s complete inventory to refine a search by cut, carat, clarity, color and price at Diamond.com.

“This is a newer, fresher Diamond.com," said Alan Lipton, Odimo's President and Chief Executive Officer. “But this is more than just a facelift. We are very focused on building our Diamond.com business -- and our goal is to improve conversions and average order value over time. So we have invested in technology enhancements and creative improvements to help take Diamond.com shoppers all the way from search to sale.”