AGS Labs to Post Marketing Information Online

AGS Laboratories is posting its marketing collateral on its website - agslab.com – to enable clients to download information to help their sales process in real-time. Clients can view the material online, and then contact the Lab to request copies of selected brochures.

The lab is also offering one customizable piece for clients who wish to expand their own stock of marketing literature. A “tri-fold” brochure targeting consumers has a designated space on the back cover where a client can place contact information and logo, and send it to their local printer, creating their own co-branded marketing piece.

“We believe in offering value-added services whenever possible,” says Peter Yantzer, Executive Director of AGS Laboratories. “At the same time, we want to provide as much information as possible to our clients so that they have the tools they need to aid in their sales process.”

Since announcing its new AGS Cut Grading system in September, AGS Labs has been flooded with requests for a variety of information, from educational to marketing literature. “In the past, we’ve concentrated on educating clients about the Cut Grading System, now we want to help them use that knowledge to sell more diamonds.”

In addition to the current literature available, the Lab plans to add to its library by creating more collateral focusing on the new Cut Grade, and on other products such as the Diamond Quality™ Report, which offers a grading analysis of Color, Clarity and Carat Weight, as well as information on proportions, polish and symmetry.

No timeline has been decided on yet for the release of this new material.