JWT Grants Engraving Rights to “I Forever Do”
October 13, 05
The Diamond Promotion Service (DPS) is giving the diamond jewelry trade permission to engrave “I Forever Do” in diamond anniversary jewelry pieces. According to the DPS, 'This sentimental and romantic addition to Diamond Jewelry can forever be a reminder of commitments made, and add a special and unique touch to help maximize Diamond Jewelry sales.'
JWT is the trademark holder of the line "I Forever Do." DPS/JWT has already granted the trade rights to use the line in the marketing of Anniversary Diamond Jewelry.
With over 56 million married couples in the United States and 365 days of anniversaries, there is a potential market of 150,000 couples celebrating their anniversary each day.