Adora to Launch India’s First Branded Men’s Jewelry Line

In a growing and increasingly competitive Indian retail market, Adora from diamantaire and DTC Sightholder’s M.Suresh, has plans to launch a line for Indian men. Named "Man’s Ego" or “ME”, it will be available in two distinct looks – corporate glam and metrosexual.

The line starts at a price point of Rs 2,500 ($55) and features cuff links, tie pins, rings, button caps, bracelets, pendants, suit pins, and ear studs. ME will be officially launched in July, though it was previewed at the recent IIJS.

Prabir Chatterjee, MD, Adora, said, “Jewelry and accessories are no longer incongruous with a man’s personality. Today, men have realized the need to present themselves distinctly. Man's Ego is Adora’s response to this growing need.”