Birks & Mayors an Official Jewelry Supplier of Vancouver Winter Games

The Vancouver Organizing Committee of the 2010 Olympic and Paralympic Winter Games (VANOC) has named Birks & Mayors Inc. the game's "Official Supplier of Jewellery." Birks will provide VANOC with a licensed merchandise program that will commemorate the 2010 Olympic and Paralympic Winter Games.

The six-year partnership includes sponsorship rights for the Canadian teams participating at the Beijing 2008, Vancouver 2010, and London 2012 Olympic Games.

Birks will create licensed products bearing the Vancouver 2010 Olympic and Paralympic Winter Games marks as well as the Canadian Olympic team emblem. The company will also be the exclusive licensee for fine jewelry collections that will retail above $150. These exclusive products will include necklaces, earrings, pendants, and rings bearing the Olympic and Paralympic marks.

Details of the new partnership were shared with employees and customers as part of Birks’ 100th Anniversary celebration in Vancouver. “Birks has a proud Canadian heritage and it is an honor to participate in their Vancouver centennial celebration with this exciting announcement,” said VANOC CEO John Furlong.

The collections will be available at Birks retail stores, website, and network of corporate sales representatives in Canada, by the beginning of 2008.