Rio Tinto Diamonds Launches Select Diamantaire Annual Guide

Rio Tinto Diamonds, one of the world’s leading rough diamond producers, has launched the 2007 Select Diamantaire Annual Guide and supporting marketing materials, for exclusive use by its core customers, known as Select Diamantaires. For the first time associated companies of Select Diamantaires are now sub-licensed to use the Select Diamantaire Mark and materials.

A Surat polishing plant, photo from the Select Diamantaire Photo Essay

These marketing materials enable Rio Tinto Diamonds customers and affiliated companies to associate themselves and their products with Rio Tinto Diamonds in their business-to-business marketing efforts, reassuring diamond, and diamond jewelry buyers of a regular supply of rough diamonds, critical mass, and a guarantee of mine of origin.

The guide includes a directory of all the Select Diamantaires, introducing potential buyers to the capabilities of each firm, key contact details, in-depth profiles products and services, as well as offering a glimpse into the diverse histories of these skilled artisans.  

Supporting the annual guide, the Select Diamantaire Photo Essay book is a compilation of photography capturing the essence, skills, and passion of the diamond industry and is intended for use by Select Diamantaires within their own marketing activities, including mailings, trade shows, websites, advertising etc. New posters and customized 2007 desk calendars have also been produced for exclusive use by each Select Diamantaire.

Jean-Marc Lieberherr, General Manager Marketing said, “These new marketing materials will support our Select Diamantaires in communicating their positive association with Rio Tinto Diamonds and also allow them to celebrate their long history, tradition of craftsmanship and strong market position as recognized by the Select Diamantaire Mark.”

To order copies of the Select Diamantaire marketing materials and view a complete list of Rio Tinto Diamonds’ Select Diamantaires log on to: selectdiamantaire.com or send an email to Select@riotintodiamonds.com.