Hasenfeld-Stein Launches New FireMark Princess Cut
February 05, 08A Hasenfeld-Stein FireMark Princess Cut diamond |
Unique features of the cut include a “double crown” - additional facets and distinctive angles to enhance fire and brilliance – smaller tables, depths of less than 71 percent, chamfered (shaved) corners for increased durability and the FireMark name and symbol inscribed on the girdle.
The new cut will be limited in terms of distribution and available to a limited number of retailers. In addition, it will be manufactured exclusively for independent retailers.
The company’s marketing support program includes a custom sleeve for the GIA certificate, a secondary GCAL Certificate, sales training and a 10-page consumer brochure and advertising slicks.
“Now our company has broken the code to getting the princess cut to have the life and fire of the industry’s best ideal round. Retailers can now choose between the industry’s standard princess cut, and the finest cut princess in the world,” commented VP Hertz Hasenfeld.