Tiffany & Co. Tries Out New Smaller Stores Concept
March 02, 08 Tiffany & Co. announced plans to open a smaller-format store in "This exciting new concept is simply a new way of looking at Tiffany, and The Americana at Brand is the ideal location to unveil it," said Beth O. Canavan, executive vice president of Tiffany & Co. The retailer did not provide any further information on the move or its motives.