Fortunoff Upgrades E-Commerce Platform
March 23, 08
According to Internet Retailer, Fortunoff.com has in the past generated annual revenues of about $22 million, sales that did not grow much over the years. Fortunoff decided to outsource the project, freeing its technology team to focus on creating new internal back-end and store systems. “The decision to go outside for hosting and rebuilding the e-commerce site was a good one and a priority for the new owners,” Internet Retailer quoted Executive Vice President David Fortunoff as saying. “Before, we were restricted by what we could do on the web and now we have much more bandwidth.” The new system is noted for its efficiency in content management, payments processing and customer service. The content management system allows Fortunoff to use multiple product templates or change the site’s product hierarchy and product content without writing new code, it reported