Isee2 Website to Bring Online and Physical Stores Closer

Overseas Diamonds’ isee2 Diamonds, a supplier of super ideal cut diamonds and marketer of the BEAM line of fashion jewelry, is launching this week the first industry website enabling consumers to experience the actual beauty and sparkle of diamonds on their computer, select and compare from an online inventory, and then schedule an appointment to view the diamond in person at the closest isee2 retailer.

The new website, www.isee2.com, will utilize patented isee2 technology to capture moving images of a diamonds actual light performance, and score it on a ten point scale for brilliance, scintillation and symmetry.

The most powerful aspect of the website, according to the company, is the ability to unify Internet with traditional brick and mortar retail. Consumers can search for diamonds at isee2 retailers. Once a diamond is selected, an image of the actual diamond appears, generated by isee2’s patented “Beauty Evaluator” technology. The technology provides an actual moving image of the diamond interacting with light, and an objective evaluation and comparison of a diamond’s light performance and beauty.

The new website, according to U.S. Managing Director Joseph Srodawa, allows consumers to search for a diamond online, “while ensuring that traffic and customers can continue to be fed to the core of our industry, the independent local retailer.”

Srodawa says the site helps retailers to enhance their sales efficiency and effectiveness, with customer relationship management capabilities, the ability to monitor the conversion process and an easy form of communication with customers to set in-store meetings.

BEAM, which will also be offered on the site, offers a full line of diamond jewelry comprised of ideal cut Hearts and Arrows diamonds. The collection is focused on classically designed fashion jewelry and bridal.

The range, available in platinum and 18 karat white gold, has an average suggested retail price points of $1,500 to $5,000.

Founded in 1974 by Davy Lapa in Antwerp, Belgium, Overseas Diamonds was a pioneer of the Ideal Cut diamond. A Diamond Trading Company (DTC) Sightholder and a Rio Tinto Select Diamantaire, it has offices in New Jersey, Hong Kong, Johannesburg, Tel Aviv and Zhu Hai, China.