Dalumi Group Partners with Chinese Retailer Joylong

Joylong, a large regional Chinese retailer, based in the province of Zhejiang is the new local distributor for Dalumi's patented Swana Diamonds. The Swana cut has 89 facets, instead of the traditional 58 facets in a brilliant round cut.

According to Dalumi, one of the features of the Swana cut is an eight-point star which appears inside, or a "star inside" look.

The Swana marketing campaign included an official launch party, co-hosted with Lexus cars in the city of Taizhou, Zhejiang. Another part of the campaign is a specially designed concept Swana store.