Bidz Buys Whitehall IP, Mailing List

Bidz.com, an online jewelry retailer, announced that it has acquired the intellectual property and trademark registrations of Whitehall Jewelers, Lundstrom Jewelers, Marks Bros. Jewelers and White Star Private Label, in the bankruptcy auction of Whitehall Jewelers.

The company said it also acquired the customer mailing list with over 800,000 names, addresses and transaction information.

The 100 year-old Whitehall Jewelers was a large U.S. jewelry retailer with nearly 400 stores. In June 2008, it filed for Chapter 11 bankruptcy after it has accumulated approximately $13.5 million in trade debt.

“We are extremely pleased to have acquired all of the intellectual property for such a well-known brand,” said David Zinberg, CEO Bidz.com.