Stuller In Diamond Facebook Giveaway
September 23, 09
Stuller, Inc. announced its "Red Box Diamond Giveaway" using the social networking site, Facebook. The giveaway aims to drive holiday traffic to jewelry retailers and is in conjunction with the release of its iPhone application for consumers. Stuller hopes the marketing push will drive bridal jewelry shoppers to local, independent retailers selling the diamond brand.
“This giveaway is designed to help our Red Box Diamond retailers,” said Stanley Zale, vice president of diamonds. “Our goal is to generate excitement among consumers about Red Box Diamonds, resulting in increased business for our Red Box Diamond retailers.”
“To further supplement our diamond campaign, we’re promoting "Live Diamond Try On" and Red Box Diamonds with monthly advertisements on The Knot, a popular bridal planning website and Weddingbook on Facebook,” Zale added.
Contest rules are simple. Consumers are need to visit the Red Box Diamond Facebook page and select “become a fan” of the brand during the month of October. At the end of the month, one consumer name will be drawn at random to win a 1-carat Red Box Diamond.