Stuller Launches NFL-Licensed Jewelry
November 02, 09According to the DTC Sightholder, many of these new styles are exclusive to Stuller. The line includes bracelets, pendants, key chains, money clips and earrings, in all 32 NFL team logos with accessible price points of $30 to $75 retail.
The line joins Stuller’s existing line of 14k gold NFL products.
“With a popular look and great price points, alternative metals are a hot trend in jewelry this season,” said Matt Stuller, president, founder and CEO. He expects the items to sell well and drive traffic into retail jewelry stores during the holidays, especially in key NFL cities and regions.
This new program comes with fully customizable marketing support through Stuller’s customized direct-mail program at stuller.com. The new styles come in special packaging sealed with the NFL hologram and are available for order.