Everlon Commercials to Air Mid November

Set within a beautiful winter forest, the commercial relays the concept of unwavering love as a couple ice skate together on a frozen pond accompanied by a romantic reworking of Sonny & Cher's “I’ve Got You Babe” by German duo Night Bird. The couple has been to this pond before, unfortunately, in all their years together he has not mastered the art of ice skating and is only there because she loves it and he loves her. This evening, like many before, he finds himself cold and embarrassed as he stumbles and falls on the ice.

This embarrassment doesn't stop him from admiring the beauty of his wife as she glides gracefully across the ice. He moves to the edge of the pond, and uses a tree to hold himself up. Releasing his hand to take something from his pocket, he loses balance, but is caught by his wife as he falls. At that moment he reveals the Everlon Diamond Knot Collection ring he has bought for her. Overwhelmed by her hero, her knees buckle and now it’s his turn to catch her.

“This commercial creates an incredibly powerful story of the strength of love that will make the Everlon collection resonate with viewers by drawing them into a visually stunning and emotionally poignant moment,” says Sally Morrison, Interim Director of In-Charge of the A Diamond Is Forever Account at JWT.

The A Diamond Is Forever website now includes 360 degree renderings of eight of the signature Everlon Diamond Knot Collection pieces, among other new additions.

Retailers participating in the Everlon Diamond Knot Collection program include Ben Bridge Jeweler, Fred Meyer Jewelers, Helzberg Diamonds, JC Penny, Macy’s, Reeds Jewelers, Samuel & Rogers, Sam’s Club, Riddle’s Jewelry Inc., and Zales.