Hearts On Fire in Mobile Bridal Campaign
April 13, 10
Realizing that their bridal customers prefer to search for consumer information from their phone, Hearts On Fire will direct traffic to a mobile site with an upcoming print ad campaign to appear in Elle magazine later this year. 
The Hearts On Fire
mobile QR barcode
A selection of Hearts On Fire print ads will feature engagement rings from their bridal line along with a mobile QR (quick response) barcode. The barcode will lead consumers to a Hearts On Fire mobile site where they can view designs, share with their friends and engage in social media. The goal is to make it easy for consumers to learn more about Hearts On Fire products and create an experience that blends print with technology.
“We know our customers, especially our bridal customers, prefer to access information from their phone,” said Caryl Capeci, VP of Marketing for Hearts On Fire. “This technology allows us to give them what they need and direct them to their closest Hearts On Fire retailer in the most efficient way possible.”
According to Nicholas Ford, co-founder of mobile technology firm Tappinn, “Smartphone users are connected at all times and can be the most viral for a brand. Web enabled smartphones have added an entirely new dimension to social media and Hearts On Fire has been early to recognize that.”