WGC Launches Jewelry Line at Gitanjali Stores

The World Gold Council (WGC) launched new designs from its jewelry brand Collection g. Ekta Chaudhary and Pooja Chopra, both former Miss India, launched the new range at Giantti store at Atria Mall in Mumbai, India. The collection is available across all Gitanjali stores in Mumbai, Delhi and Bangalore.

The new collection has a modern style and blends fusion and western designs. The light-weight pieces offer an everyday look of modern gold jewelry designs for younger buyers.

Collection g features earrings, pendants and bracelets in 18 karat plain gold, weighing 0.60 to 15 grams. The items include yellow and white gold, with a smooth finish. According to the WGC, the items are all affordably priced.

“Collection g is designed for the young and fashionable woman of today,” said WGC head of marketing development, Madhumita Dutta. “The affordability of these designs will enable modern women to indulge their love of stylish gold to make everyday life more special.”

Former Miss India Ekta Chaudhary (left), WGC's Madhumita Dutta, Gitanjali VP Gilles Moutounet and former Miss India Pooja Chopra launching the new collection