JVC Publishes “New Quick Reference” Guide For Manufacturers And Sellers Of Silver And Gold Jewelry

The Jewelers Vigilance Committee (JVC) recently announced the publication of a “Quick Reference Guide” for manufacturers and sellers of jewelry made of combinations of gold and silver. The publication supplements JVC’s Essential Guide to the U.S. Trade in Advertising Gold and Silver Jewelry.”

The new publication provides additional guidance in a quick reference format to address accurate advertising and stamping of jewelry where the gold is either partially covered with karat gold (visually distinguishable), or where the gold fully covers the base (visually indistinguishable). It includes examples of advertising, proper stamping, exemptions and a glossary defining and identifying products that comply with this standard.

“Manufacturers that produce jewelry products using new technologies and the retailers that sell them, must mark, label and present the products according to the laws that govern our industry. JVC developed the “Quick Reference Guide” in response to the many questions we receive from jewelers specifically on how to mark and market new combinations of sterling silver in various combinations with karat gold. The rising price of gold has caused many manufacturers to create new technologies to produce fine jewelry that is predominately sterling silver but looks and wears like gold,” said Cecilia L. Gardner, JVC’s president, CEO and general counsel.

Both the “Essential Guide” and the “Quick Reference Guide” can be found on JVC’s website at www.jvclegal.org.