KGK Offers Jewelers Tools and Inventory for Building their BrandAugust 09, 10
In a bid to address a growing need by the American independent jeweler to protect their market share, Mumbai-based KGK is now offering its U.S. clients a marketing program that allows them to leverage their collected data, such as customers email addresses, and offer them jewelry items that fit their client base.
Participating retailers can select from KGK’s offerings jewelry items that fit their market and create a personalized marketing program that includes emails and direct offers. The marketing materials are then sent to the retailer’s client base.
The program also allows the retailer exclusivity on the jewelry items in their region and the option of engraving on it their store logo.
The online tools let the retailer measure the success of the marketing campaign and plan new ones while developing their brand name in their own market.
According to KGK, those are the tools an independent jewelry retailer needs to compete with large national brands.
The Diamond Trading Company (DTC) Sightholder partnered with ESDN-Live to offer the online marketing package and has the exclusive rights to the custom e-marketing software.