Forevermark Reaches $200M in Retail Sales

(IDEX Online News) - Two years after its launch, De Beers diamond brand Forevermark reached $200 million in retail sales, De Beers said today (Monday). The brand is sold in China, Hong Kong and Japan at over 300 doors, a 25 percent increase on the beginning of the year.

The growth in the brand’s offering is most notable in China, with five new cities added this year and further locations planned for 2011.

Forevermark recently announced planned growth into Singapore, the Caribbean and Mexico through exclusive partnerships with retailers Lee Hwa Jewellers and Diamonds International respectively.

In December, Forevermark will also add India to its list of markets, launching with selected retail partners in Bangalore, to be followed by Mumbai, Delhi, Chennai, Hyderabad and Kolkata.

Forevermark’s collections the Forevermark Setting and the Forevermark Encordia have performed consistently well this year, the company added.

The company will launch a holiday marketing campaign promoting a limited edition necklace from the Forevermark Encordia collection. The campaign will feature ‘ways to wear it’ recommendations from renowned stylists and a tailored, interactive microsite for consumers.

According to Forevermark CEO Stephen Lussier “Despite launching during a period of considerable economic uncertainty, we have been consistently impressed by Forevermark’s success and achievements. We have seen both consumers and our partner retailers embrace the brand’s values of quality and integrity, values we foresee becoming only more important in this new era of ‘considered luxury’.”