CaratLane Listed Among 20 Hottest Indian e-Commerce Start-ups
February 08, 11
(IDEX Online News) - Caratlane.com, the Indian online diamond retailer launched in 2008, is one of the 20 hottest e-commerce start-ups in the country, according to Dataquest magazine.
The magazine evaluated the sites based on three broad parameters — business model, user experience and traction. In its assessment of CaratLane, Dataquest observed that it “combines the advantages of an offline and an online site — the trust enjoyed by a three-city brick and mortar diamond store that offers 5-15 percent lower prices online.”
“While we are seeing Indian e-commerce start-ups replicate the same models that have been successful in developed markets like the United States, they have adapted the models to suit Indian needs,” said Shyamanuja Das, Editor, Dataquest, who led a team of researchers.
Examples of such adjustment includes accepting cash on delivery as a payment method, working with multiple logistics partners to reach out to different parts of India, returning products that do not meet expectations and more.