Forevermark Moves Forward with U.S. Launch Plans

(IDEX Online News) -  Forevermark, the De Beers diamond brand, has appointed its core management team and confirmed Forevermark Diamantaires as it progresses toward a launch in the U.S., the company said Thursday in a release.

The Forevermark team in the U.S. is meetings with potential Forevermark retailers, with the aim of establishing a nationwide distribution network through selected retail partners.

A select group of diamantaires will supply authorized Forevermark Jewelers. They currently include Crossworks, Dali-Alink, Diarough, Eurostar, Julius Klein, Leo Schachter, Pluczenik, Premier Gem, Rosy Blue, Trau and Venus Jewel.

Charles Stanley will lead the effort as President of Forevermark, U.S. supported by a management team experienced with De Beers campaigns in the U.S. It includes Sally Morrison, Chief Marketing Officer; Colby Shergalis, VP Marketing; Emmy Kondo, Director of Strategic Planning; Lisa Cochin, Director of Partner Relations; and Jamie Cadwell, Director of Public Relations. Kevin Lane, VP of Sales, responsible for Forevermark’s partner relations brings industry wide retail and premium brand experience to the team.