Gitanjali Launches Lifestyle Jewelry Collection

(IDEX Online News) - The Gitanjali Group recently announced that it had teamed up with Yellow Fever Creative, an art, music, fashion, film and media house, to launch Love Universe, a lifestyle jewelry collection.

The brand, which will debut during JCK Las Vegas, uses sterling silver, gold, diamonds and colored stones. According to a press release, “the collection will represent a look and feel for today's fashionable, creative woman looking to wear contemporary, high-quality, affordable luxury.”

The line, which will go on sale in June, has price points ranging from $300 to $1,200 for unique collectible pieces. It also has a marketing budget of $12 million behind it for the first year.

Love Universe also plans to present co-branded collections signed by contemporary artists, fashion designers, supermodels and celebrities.