'We Support RJC Because We Take CSR Very Seriously'

Collectively maintaining the integrity of the product in the eyes of the consumer and society Signet Jewelers’ Company Secretary Mark Jenkins

(IDEX Online News) - Why set ethical standards in mining, how does it impact jewelry sales, what are the core principles that govern that way of conducting business and what is an efficient way of managing your stance on Corporate Social Responsibility (CSR)? These are just some of the questions asked – and answered – by a group of jewelry industry companies that joined forces to form the Responsible Jewellery Council (RJC). For them, the main focus is what benefits a company can derive from becoming an RJC member. Mark A. Jenkins, company secretary of RJC-founding member Signet Jewelers, gives IDEX Online the answer.

Why is the Signet Group supporting the RJC?

For a number of reasons. We take CSR very seriously. We believe in trying to influence the supply chain and we believe it should be all-inclusive. A body such as the RJC is the most efficient way of doing so, and it’s the collective responsibility of the jewelry industry.

How is this applied in the context of dealing with suppliers and clients?

We cater to the necessity to protect the consumers' needs. We also expect our suppliers to take CSR seriously. We don’t make it a requirement of our suppliers, but we educate and reach out to explain the importance of being an RJC member.

We are among the founders of the RJC and I have been a director of the RJC together with [former Signet CEO] Terry Burman from the first meeting. We strongly believe that we need to defend consumer confidence, which is why we are sponsoring the RJC luncheon and presentation in Las Vegas. The luncheon is intended to show industry leadership and emphasize the benefits and process of becoming a member of RJC.

What is the benefit of becoming an RJC member?

Collectively maintaining the integrity of the product in the eyes of the consumer and society. The message is that it is all-encompassing.

How will consumers become aware of the industry’s efforts to meet high ethical standards?

Consumers who do some research online before buying a diamond will find the RJC website. There they will see the members, the membership requirements, and the scope of the organization. They will also learn about the third party verification process. As a consumer, you will see and know.

Any member is judged against [the same rules] regardless of where they are in the pipeline.”

The RJC luncheon and presentation is aimed at non-RJC members – throughout the jewelry pipeline – with the goal of promoting membership in the organization. It will feature a number of speakers from RJC member companies, large and small, informing their industry peers of the value of RJC membership.

The luncheon and presentation will be held on Sunday, June 5, at 12 noon, in the Jasmine Ballrooms in the Mandalay Bay Convention Center.