LKI Launches Online Catalog, Android App
May 29, 11According to LKI Vice President Marcee Feinberg, the online platform is designed to allow retailers to display more Lazare Diamond inventory and Lazare diamond jewelry creating store awareness and increasing brand recognition.
LKI also announced that its diamond app, The Lazare Diamond4C’s, is now also available for free for Android devices in the Android Market.
The app, designed for retailers, suppliers and consumers, offers an interactive guide to purchasing the ideal diamond. Beyond the 4Cs, the app includes a store locator that lets users find the closest Lazare Diamond retailer.
One of the app’s features shows how diamonds of various sizes look on a woman’s finger.
“The new consumer is digital, and we recognize that in order to reach them, we will need to embrace change,” said LKI Chairman Maurice Tempelsman. “By understanding how diamonds are color-graded and how certain cuts affect its brilliance, sparkle and fire, consumers will make better informed purchases.”