Gitanjali Group to Retail Visconti Diamond-Encrusted Pens
June 08, 11(IDEX Online News) - The Gitanjali Group, the Indian DTC Sightholder with the large retail presence, announced that it will offer Italian luxury writing instrument brand Visconti through its 600-plus retail jewelry stores across
Visconti’s product offerings include diamond-encrusted fountain pens, roller balls, ballpoints and the new Visconti roller graphic pens.
According to a Gitanjali statement, the first phase of Visconti pens will be made available at 108 of the group’s outlets by the end of July this year. They will be available at all of the group’s by the end of March 2012 (the end of the current Indian fiscal year).
Group Chairman and Managing Director Mehul Choksi noted, “The Indian consumer is seeking the best quality in every sphere, and is now very aware of the value of well-recognized brands."
"This new partnership will help us take a further step forward in the sphere of luxury lifestyle retailing, where we are already offering consumers high end Italian jewelry and watch brands.”