JFC Launching New Charity Program

(IDEX Online News) — March for a Cause, a new charitable marketing promotion, was announced by the Jewelers for Children (JFC) during the annual Facets of Hope event last Sunday. 

Beginning March 2012, the initiative retailers, manufacturers and designers will start donating a portion of their proceeds to help children during a non-promotional month. JFC is promoting the initiative in the industry as a way to help drive traffic to stores and sell more product.

Participating jewelers will receive an inclusive marketing package to promote their store and participating designers and manufacturers. The package will include print ads, public relations, radio scripts, Facebook updates, in-store signage, website banners, in-store event ideas, a webpage and QR codes.