PGI-USA Launches Dedicated Press Website

(IDEX Online News) – Platinum Guild International USA (PGI-USA) yesterday (Wednesday) announced the launch of a dedicated press website, www.pgi-press.com The association is calling on jewelry designers to submit their platinum product photos and press materials for consideration on the site.

Once the material is uploaded, members of the media will be able to view and download the latest news, photos and videos directly from a unique URL. The concept has been greeted positively by members of the press who will be able to use the site as a one-stop shop for their editorial needs.

It will also aid designers in extending the reach of their products. “Having your brand’s product photos and news featured on the site will undoubtedly generate consistent awareness for your platinum designs, and increase your opportunity for press coverage,” said Huw Daniel, president of PGI-USA.

Only brands who sign PGI-USA’s Merchandise Supplier Agreement can upload their materials to the site. Designers and manufacturers who are interested in finding out more about submission requirements should contact Morgan McKean at mmckean@brandbuildingpr.com.

Platinum Guild International is dedicated to promoting to the consumer and the jewelry trade. The association has offices in each of the world's major jewelry markets.