Ritani Partners with Forevermark Diamonds
December 12, 11(IDEX Online News) – Bridal fine jewelry brand Ritani is the latest U.S. company to enter into a design partnership with Forevermak, the diamond brand from the De Beers group of companies. The two recently unveiled the new Ritani for Forevermark Collection, which features Forevermark diamonds.
Jewelry by Ritani |
“Together with Forevermark and the compelling marketing campaign they have developed, Ritani will help drive more traffic to our retailers’ stores with our alluring, new line of ‘Ritani for Forevermark’ fine jewelry. This is just the edge they will need to compete in today’s challenging marketplace,” said Ritani president Joel Klein.
Forevermark officially launched in the U.S. consumer marketplace in fall 2011. Other Forevermark manufacturers include Rahaminov Diamonds, A Jaffe and SES Creations.