Swarovski Heart Collection Supports Women’s Heart Health
January 31, 12
(IDEX Online News) – To reaffirm its commitment to women’s heart health, Swarovski is continuing its partnership with “The Heart Truth®” campaign. As part of this pairing, Swarovski is launching the 2012 Heart Truth collection and will donate $100,000 to the Foundation for the National Institutes of Health to support The Heart Truth® and women’s heart health education and research.
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The Heart Truth Collection includes a variety of heart-inspired jewelry and will be available at Swarovski boutiques nationwide, through authorized retailers and on the company’s website.
“Swarovski is deeply committed to raising awareness about women’s heart health because it’s a very relevant issue for our customers. We are thrilled to continue our partnership with The Heart Truth®,” says Wayne Page, executive vice president of Swarovski North America Limited’s Consumer Goods Business.
The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute.