Gemesis Starts Marketing Colorless, Selling Jewelry Online
March 14, 12
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On Tuesday, Gemesis announced it has achieved a significant breakthrough, and is in full production of lab-created colorless diamonds. They are joining the existing fancy yellow color diamonds that manufactured and marketed for a number of years.
The IGI certified colorless diamonds are priced according to their overall quality and color, same as natural diamonds. However, these lab-created diamonds are still priced lower than natural diamonds with the same characteristics.
The company has developed its own fine jewelry line, offering consumers to build their own ring set with Gemesis diamonds. In addition, Gemesis will offer sales through retailers that subscribe to the company program – including education, approach and pricing philosophy.
Gemesis is touting its diamonds as grown in a safe, controlled environment using only modest amounts of energy with little environmental impact. It also reminds consumers that their diamonds are conflict free.
"Company research indicated a keen interest in lab-created diamonds based on increasing environmental sustainability mindsets as well as consumers’ ability to positively know the origin of their diamonds," the company said.
Gemesis added that a recent BBMG Conscious Consumer Report states that two out of three Americans agree that, even in tough economic times, it is important to buy products with social and environmental benefits.
“The value proposition to consumers is tangible,” said Gemesis President and CEO Stephen Lux. "It’s not only about price, but about getting the purest and highest-quality diamonds. Add to that environmental responsibility and the ability to unequivocally know your diamond’s origin and we have a very special product offering.”