Damas Gets Exclusive Forevermark Rights in UAE

June 13, 12 by IDEX Online Staff Reporter

(IDEX Online News) – Forevermark appointed Damas as its exclusive authorized jeweler in United Arab Emirates. Forevermark is a diamond brand of the De Beers Group.

This is the first time that Forevermark diamonds will be available in the Middle East.

Forevermark collections will be available at six Damas stores within the UAE, specifically in the Marina Mall Abu Dhabi boutique, the Mall of Emirates boutique, the Dubai Mall boutique, the Deira City Centre store, and two stores in the Dubai Gold Souk.

Damas has confirmed that it plans to increase the number of outlets that retail Forevermark to 13 by the end of 2012.

“We are very excited about the potential of Forevermark in this region, which is why we are finalizing plans to expand this partnership across [Gulf] region,” said Anan Fakhreddin, CEO of Damas.

Diamond Index

Damas Gets Exclusive Forevermark Rights in UAE

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