Pandora Opens 100th Store in Central Eastern Europe

(IDEX Online News) – With the opening of a new concept store on the prestigious shopping street Na Prikope in Prague, Pandora recently celebrated its 100th concept store in Central Eastern Europe.

The company said the region was one of its fastest growing in 2011, delivering double-digit growth, albeit from a low base, despite the general European economic downturn. Pandora began selling in the Czech Republic in 2009.  

"The Czech market is demonstrating that prestige, quality brands are still highly desirable to consumers in the region… we are confirming our strong position in the affordable luxury industry and sending a signal of our ambitions for the region as a whole,” said Kenneth Madsen, managing director Pandora Central Eastern Europe.

“Na Prikope is not just the most important shopping street in Prague, it is the most important in the country and the region too, and is a magnet destination for locals and tourists alike,” he added.