Forevermark to Run “The Center of My Universe” Ads for Holiday Season

The concept is a twist on the classic halo design setting, which has become increasingly popular over the past several years. According to Forevermark, it will “create a unique emotional focus, meaning and relevance around this design motif that is anchored in the strength and brilliance of one central Forevermark diamond.”

The campaign, which will run from mid-November until Christmas, is aimed at affluent consumers and will appear during premium programming.

The commercial will also be featured in a variety of high-impact digital video placements, including Full Episode Players and top network websites. Ads will run in national newspapers, magazines, other online advertising outlets and include social media support, website features and in-store materials.

Forevermark to promote heavily its Center of My Universe jewelry line in the U.S. during the holiday season